Rhetoric means : language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content. for example : "all we have from the opposition is empty rhetoric”
Ad Project Objectives:
Students will explore advertisements print images and desconstruct print advertisements
Students will understand that all ads are constructed and are produced for a particular purpose
Students will understand that all media messages contain embedded values and points of view
Students will understand that media messages can influence beliefs, attitudes, values, and behaviors
Student will create their own flyer, media message, PSA, or item to influence a particular audience
Student will analyze their audience
Students will create a flyer/print ad containing all the pertinent information needed and use media tools to influence their audience
Students will know the terminology/vocabulary associated with advertising
Thoughts: What makes an ad effective? What ads do you really like? What really convinces or influences you? Product? Image? Spokesperson? What makes you trust and advertisement? Do you have a favorite ad? Why do you like it? What medium most affects you – Print? TV? Radio? Billboard? Video? Do you think it is the same for your parents? Grandparents? Why? What questions should you ask yourself when you see ANY advertisement?
NAMLE’s Key questions to ask when analyzing media:
Authorship: Who made this message?
Purpose: Why was this made? Who is the target audience?
Economics: Who paid for this ad?
Impact: Who might benefit from this message? Who might be harmed by it? Why might this message matter to me?
Response: What kinds of actions might I take in response to this message?
Content: What is this about? What ideas, values, information and pointes of view are overt? Implied? What is left out of this message that might be important to know?
Techniques: What techniques are used to attract my attention?
Interpretations: How might different people understand this message differently?
Context: When was this made? How was it shared with the public?
Credibility: Is this fact, opinion or something else. How credible is this? What are the sources of information, ideas or assertions?
Here are some popular ads - what do you think considering the questions above? Please fill out the form on the table regarding each of these - make sure you read the fine print !
Our print ad project - will be selling a product that you wish existed or that you invented in Maker Class with Coach Please see the rubric BEFORE you begin
Rhetoric means : language designed to have a persuasive or impressive effect on its audience, but often regarded as lacking in sincerity or meaningful content.
for example : "all we have from the opposition is empty rhetoric”
Ad Project Objectives:
- Students will explore advertisements print images and desconstruct print advertisements
- Students will understand that all ads are constructed and are produced for a particular purpose
- Students will understand that all media messages contain embedded values and points of view
- Students will understand that media messages can influence beliefs, attitudes, values, and behaviors
- Student will create their own flyer, media message, PSA, or item to influence a particular audience
- Student will analyze their audience
- Students will create a flyer/print ad containing all the pertinent information needed and use media tools to influence their audience
- Students will know the terminology/vocabulary associated with advertising
Thoughts:What makes an ad effective? What ads do you really like? What really convinces or influences you? Product? Image? Spokesperson? What makes you trust and advertisement? Do you have a favorite ad? Why do you like it? What medium most affects you – Print? TV? Radio? Billboard? Video? Do you think it is the same for your parents? Grandparents? Why?
What questions should you ask yourself when you see ANY advertisement?
NAMLE’s Key questions to ask when analyzing media:
Here are some popular ads - what do you think considering the questions above? Please fill out the form on the table regarding each of these - make sure you read the fine print !
Ad Resources online to view and critique
Ad CouncilAds of the World
Top 100 ad campaigns of 20th Century
Ad Fliphttp://adflip.com/Searchable database of classic print ads, including some modern advertising.
Ad*Access
Coloribus Advertising Archive : Creative Ads
TV Commercials to deconstruct
Public Service Announcements - great article discussing the history of PSAs
http://www.protectthetruth.org/truthcampaign.htm big youth anti smoking campaign
Campaign for Tobacco Free Kids http://www.tobaccofreekids.org/
The Advertising Media Partnership for a Drug-free America (PDFA)
Ad Council and the Ad Council Gallery PSAs
“Frying Egg” PSA,
Don't be taken by the ads Pitch - PBS Kids
Creative Print ads Samples Review these BEFORE you create anything
Our print ad project - will be selling a product that you wish existed or that you invented in Maker Class with Coach
Please see the rubric BEFORE you begin
When you are ready to create your print ad.....